<strong>Brenda McCaffrey</strong>
Brenda McCaffreyPresident & Founder of Brilliant Biometrics
Dr. Brenda McCaffrey, PhD, is an electrical engineer, semiconductor device physicist and successful tech entrepreneur.  Dr. McCaffrey recently completed the advanced management program at the University of Chicago Booth School of Business.  She believes in the ability of each individual to live fully and brilliantly, and loves the idea of merging technology with beautiful design.  She’s been working on the concept for the Via Heartbeat Bracelet for the past three years, and is building a dynamic company of smart/creative people with very diverse abilities and backgrounds.

<strong>Jordan Meyers</strong>
Jordan MeyersCEO & Founder of HotPot Design
Jordan Meyers is Founder and CEO of HotPot Design, a multi-disciplinary industrial design firm creating products and packaging for clients in a variety of industries, including consumer electronics, computer accessories, and kids’ toys.  HotPotDesign also specializes in corporate and product branding.  In addition to running his company for the past six years, Jordan is a design faculty member in the School of Design at Arizona State University, teaching product design techniques ranging from basic skills to advanced studio product research, conceptualization, implantation and presentation.

We are a diverse team of engineers, industrial designers, artists, psychologists, and exercise enthusiasts. After experimenting with many exercise heart rate monitors, we realized that it is actually very difficult to get real-time information about your heart rate while you exercise.


A Special Thanks

The project has benefited from the expert advice of many individuals, including psychologists Dr. Robyn McKay and Terra Schaad, LAC, Executive Director of Hunkapi.  You will see Terra running with her horses in our Kickstarter video!  We are also greatly indebted to advice from the team at the Center for Entrepreneurial Innovation (CEI) in Phoenix, AZ, and to numerous students at Arizona State University, including Brooke Schmelter (electronics), Ariana Alexander (video storyboard and artwork), and Heather Cooper (Rhino modeling).  We are also indebted to several great companies for their 3D modeling and technical expertise, including PADT and Solid Concepts.