Via Heartbeat is a beautiful bracelet that receives your heart rate signal from a chest strap transmitter and glows when you’re in your target heart rate, which allows you to adjust your workout pace real-time.  Our mission is to encourage people to work out in their optimum heart rate for the benefits that this provides to your body and brain.

Get set-01a

calm technology-02

Via Heartbeat Bracelet will allow you to optimize your workout to obtain the maximum cardiovascular benefits without interruption.  This benefits your overall health, brain function, and aging in a big way.  It works in a lovely way, without beeping, screaming, flashing or distracting you from your activity.  This design requires minimal interaction, is subtle, and is clearly visible to you while you work out. You can ignore it if you want, and only you know what it’s telling you.



You know that feeling. You’re working out and feel in the zone.  Afterward, you feel great, think more clearly and make better decisions.  The benefits of achieving and sustaining your target heart rate during exercise can make a big difference in how you feel, how you think, and your overall health.

What if you were able to know when you’re hitting your target heart rate real-time, without programming an electronic gadget?  What if you can just run, or bike, or row…and know you’re in the zone? You’re working out already and perhaps you already use a heart rate monitor to collect data.   What if you could see when you are working out in the optimum zone for performance?

Our Company Mission
Our mission is to encourage people to work out in their optimum heart rate for the benefits this provides to your body and brain.
Via Heartrate Philosophy
We believe that real-time knowledge of your target heart rate can have a great motivating effect on your workout routine. Just a little bit more effort and you are in the zone, feeling great, and thinking more clearly.
What We're Developing
We view the Via Heartbeat Bracelet as a display platform for biosensor accessories and intend for the beautiful bracelet to be useful for a variety of applications, including biofeedback, brainwaves, blood oxygen levels, and blood glucose levels. The bracelets are stackable and always maintain an elegant style aesthetic, using interesting materials and innovative electronics.

VIA with chest strap2

Via Heartbeat Bracelet connects remotely with the heart rate monitor and chest strap.


FIT-and-Resting-HR 3

VIA HR Ranges

The image above depicts the color changes and the subtle glow that occur through the course of a workout, and it shows where you are in terms of your target heart rate.

 arja 702060